About Eftapei
Our Story
Eftapei was born from a simple yet profound insight: that our most fulfilling lives emerge when we embrace creativity as a pathway to transformation. Founded in 2020 by Mana Swetha M, a teacher who discovered her calling as a coach after her own journey through burnout and renewal, Eftapei has grown into a collective of passionate coaches and trainers dedicated to helping creative souls thrive.
Who We Serve
Executives finding renewed purpose, individuals breaking through creative blocks, entrepreneurs building value-driven businesses, companies revenue increased due to high employee engagement, students, and women navigating life transitions—all through the lens of creative empowerment and authentic expression.
Our Approach
At Eftapei, we believe that creativity is a fundamental human capacity that drives innovation, problem-solving, and personal growth in every area of life. Our coaching methodology integrates evidence-based practices from positive psychology with creative exploration techniques that unlock new perspectives and possibilities.
Our Promise
We create a safe, judgment-free space where exploration is encouraged and growth is celebrated. Our coaches and trainers meet you exactly where you are while holding the vision of what's possible for your future. Whether through one-on-one coaching relationships, group programs, or our creative retreats, we're committed to providing the support, accountability, and inspiration you need to transform your creative potential into lived reality.
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A Message From Our Founder
When I founded Eftapei, I was guided by a profound vision: to illuminate the path for those ready to discover their highest creative potential and live with extraordinary purpose.​
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My journey began in the classroom, where as an educator, I witnessed firsthand the transformative power of creative guidance. This realization led me from teaching to coaching, a transition that aligned perfectly with my passion for nurturing potential in others. With expertise in Training, Art Therapy, Counselling, Psychology, and Creative Life Coaching, brings a holistic approach to Mind Makeover and Wellness.​
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The awards and recognition that followed—including the Best Creative Life Skool to Improve Life, GEC Award received from Ramya Krishnan 2024, Shero Award Winner 2023 under the Category of Health & Wellness and being Published in the Dina Thandi Newspaper about the innovative Programs—have been humbling validations of our approach.
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As India’s First Creative Life Coaching Company, and coached over 6000 + clients.
​I invite you to take that first brave step toward the life that's waiting for you beyond the boundaries of what you currently believe is possible.​
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With unwavering belief in your potential,
​Mana Swetha M
Founder & CEO, Eftapei
VISION
Our Vision is to cultivate positive and growth-oriented mindset, identify and challenge limiting beliefs, replacing them with empowering thoughts that fuel personal development and success.
MISSION
Today, art therapy is practiced worldwide and is recognized as an effective treatment for various Our Mission is to inspire and guide individuals on a transformative journey of self-discovery and empowerment, specializing in mind makeover is to unlock the full spectrum of human potential. We are committed to fostering a holistic transformation by tapping into the creative essence within each individual and cultivating a positive mindset, health conditions and personal development needs.




VALUES
Creativity
Embrace and encourage creative expression as a powerful tool for personal growth and problem-solving.
Personalized Guidance
Recognize the uniqueness of each individual's journey and provide personalized guidance tailored to their specific needs, goals, and aspirations.
Goal Alignment
Assist individuals in setting and achieving goals that align with their values, ensuring that their life choices contribute to a sense of purpose and fulfillment.
Continuous Improvement
Strive for continuous improvement in coaching methodologies, staying informed about the latest research and best practices to enhance the effectiveness of the mind makeover process.
Code of Conduct and Ethics






